Once upon a time
It has been widely reported that the Chinese used ice cellars to preserve food during Winter back in 3,000 BC. In addition, Romans used snow to insulate cellars which were then used to store food. Hard to imagine a life before your freezer eh? Can you imagine using snow to keep your food frozen? No, we can’t either!
Captain Birdseye knew a trick or two
We have all heard of Birdseye. As a brand, they’re known for providing frozen food globally but where did it all start? Essentially, they’re the first global brand that we all recognise so we have to give them a mention. Back in 1917, Clarence Birdseye came across local inhabitants preserving fish and meat by freezing the meat in the cold Arctic temperatures. He also found Inuits had discovered the essential trick – preserving food at its peak of quality allowed the meat or fish to preserve its taste and freshness. Thus, the modern day notion of freezing food began.
Convenient family meals
It was in the 1970s when frozen food as we know it today became hugely popular. Value, convenience and quality became the norm and family favourites that we still enjoy to this day were introduced. From ready meals through to chips and pizzas, the 70s saw a shift to what we ate and how we ate it. By the mid 70s, owning a freezer became very much the done thing to do and have!
Frozen vs Fresh
Entering the 1980s, a growing debate started circulating in the food industry. Is frozen good for your diet? With more and more people becoming health conscious, people started exploring what additives and e-numbers were. Frozen good giants started creating campaigns to promote the freshness of frozen food and how they contained little to no additives. In addition, lighter choices or healthier frozen meals became a must for most.
Modern day frozen food
It is now widely accepted that frozen food can be good for you. As with all food, we have choice. Balance is key but lets not take away from what we do now know about frozen food.
- Frozen food allows us to enjoy global cuisines – we now have a range of ethnic foods readily available for us to enjoy
- Frozen food is packed fresh, meaning we have no preservatives added
- Less food wastage with frozen meals
- Healthy, quality and convenient food for your family
- It’s here to stay!
As with all our products, we strive to provide you and your family quality food that is authentic, tasty and cost effective. Explore our full range in your local supermarket and let us know what you think
